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DESIGN 366 A: Editorial Visualizations

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Meeting Time: 
MW 1:30pm - 4:20pm
ART 247
Christopher Ozubko
Christopher Ozubko

Syllabus Description:

Des366 Visualizations | syllabus AUT 2015.pdf

Design 366 | Visualizations

2015 Autumn Quarter   1.30–4.20p | Monday + Wednesday

Professor Christopher Ozubko

Office hours: Wednesdays 10.00–11.00am   Art building room 253


Course overview

In this course we will explore how designers use a process of research and experimentation in order to create effective compositions. We will start with static, image-based compositions and then move into motion work. An important aspect of your project development will be understanding the value of research into both your subject and your target audience in order to create effective communication. Be ready to explore a wide range of image-making and to experiment with different media to create your visualizations.

Course structure

Your junior year marks a significant transition into small, studio-based courses. The entire class will meet every Monday & Wednesday for a mix of presentations, critiques and in-class design development sessions. The benefit of the small class studio format is the chance to learn a tremendous amount from your colleagues, and your participation in this process will be key to your learning. During critiques you will be expected to clearly present and explain your work and ideas. Developing effective presentation skills is critical not just in class but for your future as a designer. You will also need to start a dialogue with others about their work. You can learn just as much or more from others’ mistakes, challenges, dilemmas and successes as your own. Always ask questions.

Learning objectives

Through this course you should learn to:

• continue to expand your visual language: ways of looking at and interpreting the world around you

• conduct meaningful research

• develop original visualizations; both static, and used in a sequence or in motion

• get to grips with the basics of motion-based communication

• deliver a message and even prompt action through an image

• effectively integrate type and image

• come up with multiple ideas and directions for each project

• push beyond your comfort level, and have a good time doing it

Evaluation criteria

• Understanding and developing ideas; working within project requirements and constraints

• Exploration of a range of alternative solutions, ideas and directions for each project

• Effective research and research presentations

• Working well as a team and individually

• Effective oral and visual presentation skills, and learning from your colleagues’ work as well as your own

• Personal development: self-motivation, problem-solving, pushing creative boundaries

• Working effectively both in and out of class

• Class participation and contribution, presentation and discussion of work in class critiques

• Completion of work (with excellence) and on schedule


Grading Letter equivalents from

3.9–4.0 [A]

is given to a student who has exhibited the highest possible performance in all aspects of the course — the final projects, the design process and class participation are excellent. Work is prepared with care/attention to detail and presented on time for all critiques/work sessions. This student independently seeks out additional information on design topics related to the course, and is highly committed/ passionate about their work.

3.5–3.8 [A-]

is given to a student who exhibits superior performance in all aspects of the course — the final projects, design process, and class participation are of high quality. Work is well prepared and presented on time for all critiques/work sessions. This student has a thorough understanding of concepts being presented, and is strongly self-motivated to improve and succeed.

3.2–3.4 [B+]

is given to a student who has good performance in most aspects of the course. This student follows a thorough design process, produces solid design work, and consistently participates in class. Work is prepared properly and presented on time for almost all critiques/work sessions. This student clearly understands most design concepts being presented.

2.9–3.1 [B]

is given to a student who has fair performance in the course. The final work is adequate, with a design process that reflects the minimum needed to complete assignments. Work is prepared properly and presented on time for most critiques/work sessions. Participation, understanding and motivation are moderate

2.5–2.8 [B-]

is given to a student who has low performance in the course. The final work is weak in quality, with a design process that reflects inadequate exploration and development. Class participation is minimal, and reflects an incomplete understanding of concepts being presented. The student has been unprepared for critique/ work sessions on several occasions (late or improper presentation).

2.0–2.4 [C+]

is given to a student with poor performance in the course. Projects are of an inferior quality, and reflect a sub-standard and incomplete design process. Preparation for critique/work sessions is inadequate (late or improper presentation). This student seldom participates in class, and fails to demonstrate adequate understanding of concepts being presented. This student is not prepared for subsequent courses in design. Note that all design majors must achieve a minimum grade of 2.5 in all design studio courses. Failure to achieve this benchmark may result in required course repetition and academic probation.

0.0–2.0 [C through F]

is given to a student with very low performance in the course. Projects are deficient and/or defective in quality. The design process is negligible and/or very weak. Preparation for critique and/or work sessions is inadequate (late or improper presentation). This student rarely participates in class, and demonstrates little understanding of the concepts being presented. This student is not prepared for subsequent courses in design.

Grading breakdown

Project 1: 20%

Project 2: 25%

Project 3: 30%

Process/participation + engagement (including ‘coaching’): 25%

Total: 100%


Course information

School of Art+Art History+Design Class Participation, Engagement, and Learning Policies   

Classes offered in art, art history and design require students to be engaged as active and verbal learners in order to successfully complete the course. In addition to completing assignments and exams our expectation is that you will consistently participate in the classroom and studio during class time. It is this consistent participation and contribution to discussions, critique, gallery exhibition activities, team projects, and presentations of your research with faculty and peers that guarantees your learning, contributes to your academic accomplishments, and supports your professional goals after graduation.   

Student responsibilities

For every class you are expected to be prompt, ready to take notes, work on projects, or critique assignments. Arriving late will be taken as a sign of lack of interest and lack of respect for your colleagues. Seeing and discussing the work of others at all stages of development will often provide fresh inspiration. If you are ill you should arrange with a classmate to find out the assignment in order to keep up with the class.

If you must be absent (legitimate excuse), please email me, or if this is not possible, see me during office hours, or at the next class meeting. An excusable absence will not affect your grade, but it is your responsibility to get the assignment and to bring completed work in on time for reviews and critiques. No incomplete will be given except in a case of incapacitation or other extraordinary circumstances. No exceptions.

Learning environment

Be respectful to your colleagues. Please eat during breaks and not during class time, as this can be distracting and disrupt the working environment. Clean up your space after class and critique sessions. Please turn off cell phones before coming to class. Laptops are for classwork only. Please no surfing, emailing, texting, Pinterest, facebooking, etc., during class.

Faculty office hours & e-mail

E-mail is appropriate for some communication, such as scheduling an appointment or asking a short question. However, instructors will not be able to critique work or help a student analyze a problem via e-mail — office hours and in-class sessions are the proper forum for those issues.

Please note that class announcements are sent to registered students via the course e-mail list. Please check your UW account daily, and check for attachments.

For written communication you will be required to practice email etiquette with formal salutations to instructors and colleagues, written in proper English without acronyms or abbreviations. Use your account and include a signature block.


Any specific supplies that you need will be announced during class, in advance.


If you do not have your own camera, there are cameras available for student checkout at Kane Hall and from SoACC. Kane Hall equipment rental:

SoACC equipment info (there are approx. 10 cameras available):

Digital storage & back-up

Please back up your digital files/project solutions every time you work. You can use jump drives, server spaces, CDs, DVDs, etc. Please make multiple copies of your work on a tangible device in your physical possession to prevent issues associated with lack of server access, server failure, or other problems. Projects are due on the dates listed regardless of technical failures and/or emergencies. tutorials

Our class will have a subscription to training videos (up to ten hours long) in Final Cut Pro and After Effects on, two core motion programs. Depending on your familiarity with the programs, you may wish to watch the videos in their entirety or you can watch specific chapters within each one. These videos will replace in-class demos and faculty tutorials. You are expected to make use of them. Tutorials on FCP are required; tutorials on After Effects are optional but highly recommended. Subscriptions will expire mid December. More information will be provided as the quarter gets underway.

Access and Accommodations

UW Disability Resources for Students ( offers resources and coordinates reasonable accommodations for students with disabilities. If you have already established accommodations with DRS, please communicate your approved accommodations to me at your earliest convenience so we can discuss your needs in this course. If you have not yet established services through DRS, but have a temporary or permanent disability that requires accommodations (this can include but not limited to; mental health, attention-related, learning, vision, hearing, physical or health impacts), you are welcome to contact DRS at 206-543-8924 or or When you contact DRS, the DRS office will work to establish reasonable accommodations for you through an interactive process between myself, you, and their office.

UW SafeCampus

Preventing violence is everyone’s responsibility. If you are concerned, tell someone.

• Always call 911 if you or others may be in danger.

• Call 206-685-SAFE (7233) to report non-urgent threats of violence and for referrals to UW counseling and/or safety resources. TTY or VP callers, please call through your preferred relay service.

• Don’t walk alone. Campus safety guards can walk with you on campus after dark.

Call Husky NightWalk 206-685-WALK (9255).

• Stay connected in an emergency with UW Alert. Register your mobile number to receive instant notification of campus emergencies via text and voice messaging. Sign up online at

• For more information visit the SafeCampus website at





Wed Sept 30 • Course overview and discussion

• Assign Project 1, in-class workshop

• Assignment: research presentations Mon Oct 05, design critique on Oct 07.



Mon Oct 5 • Project 1: team research presentations

• Presentation on image making and editorial design


Wed Oct 7 • Project 1: first all-class critique (pin-up). Show lists of 10 associations and 10 visual concepts and 3 of these as visual compositions, 6 x 9”.



Mon Oct 12 • Project 1: in-class work session and discussion 

(instructor meets with groups)


Wed Oct 14 • Project 1: second class critique (pin-up).

• Assignment: prep for final deadline: Oct 13



Mon Oct 19 • Project 1: due: final presentations

• Assign Project 2, presentation on motion.

• Assignment for Oct 20: Final Cut Pro tutorial, and prep mood boards/concepts and sound recording.

Wed Oct 21 • Guest speaker: x, Digital Kitchen

• Project 2 informal pin-up of mood boards/concepts



Mon Oct 26 • Project 2: first all-class critique (pin-up), in printed form: mood board, minimum two storyboard concepts, sound recording.

Wed Oct 28 • Final Cut Pro workshop with guest: Kari Gaynor

• Project 2: all-class crit continues.



Mon Nov 2 • Project 2: in-class work session and discussion

Wed Nov 4 • Project 2:  second all-class critique, on screen



Mon Nov 9

• Project 2: deadline / final presentations • Project 3: assigned

Wed Nov 11




Mon Nov 16 • Presentation on activism and design. 

• Project 3 in-class work session and discussion

Wed Nov 18 • Project 3: in-class work session and discussion 

(instructor meets with individuals, half of class)



Mon Nov 23 • Project 3: first class critique: concepts + mood boards, motion clips

Wed Nov 25 • Project 3: work session (instructor meets with individuals)



Mon Nov 30 • Project 3: second class critique (on screen)

Wed Dec 2 • Project 3: work session (instructor meets with individuals)



Mon Dec 7 • Project 3: final class critique (on screen)

Wed Dec 9  Last day of instruction

• Project 3: work session (instructor meets with individuals)



FINALS WEEK Monday 14 December 2.30-4.30p

• Project 3: due: final presentations     Hand in all final class materials

please note: schedule may change



Catalog Description: 
Expands focus on design process through a broad variety of image production techniques. Emphasizes concept development and the power of the image for storytelling. Design of stand-alone compositions is expanded into the development of a series of themed works. Prerequisite: DESIGN 209; DESIGN 210.
GE Requirements: 
Visual, Literary, and Performing Arts (VLPA)
Last updated: 
October 5, 2016 - 9:10pm