Three Laughs by Ben Dunn

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DESIGN 265 C: Topics in Design

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Design Foundations: Industrial Design, Interaction Design, Visual Communication Design

Summer Term: 
Meeting Time: 
MW 9:10am - 11:50am
ART 236
Axel Roesler
Axel Roesler

Syllabus Description:


Studio: Mondays and Wednesdays 9:10-11:50pm in ART236


Prof. Axel Roesler

Office: ART 238


Course Description
This course introduces students to fundamental issues in both two- and three-dimensional design.
At the conclusion of the course, students should:
—Know how to make effective two-dimensional and three-dimensional compositions
—Understand the ideal relationship between form, function and content
—Understand the value of a thorough design process where multiple ideas are explored
—Be able to discuss, analyze and critique two- and three-dimensional design work
—Gain insight into design as a profession.


Note that the syllabus and calendar is subject to revision by faculty and TAs as needed.




WK 1

Course Introduction
Assign Project 1

Basics I

WK 2

Composition Basics II
Illustrator Demo

Illustrator Demo 2:
Shapes, Lines, Fills


WK 3

In Class review of project 1 Composition Basics III


Outlook Project 3
Photography Basics

WK 4

In Class review of Project 2 

Step 1: Color Basics

Illustrator Demo 3:


WK 5

Assign Project 3
Design Experiences

Storyboard Basics
Typography basics


WK 6

Layout Basics I
Image and Type Composition Photoshop Demo

Illustartor Demo 4
Vector Drawings


WK 7

In-class review of selected cover design concepts.
Layout Basics II

Illustrator Demo 5
Detailling the final design.
Acrobat PDF Demo



WK 8

Assign project 4

3D Design Basics I Form

3D Design Basics II + III
Form + Materials/Production

WK 9

3D Design Basics IV
Product Semantics

How to Document Project 4
Course Evaluations + Final Student Survey



Grading and Evaluation

Grading is comprised of course participation (15%) and three assignments (20% A1, 20% A2, 20%A3, 25%A4).


Grading Key 

3.9-4.0 The highest possible performance in all aspects of the course with work exemplifying exceptional quality. Exhibits outstanding creative potential.

3.5-3.8 Exhibits creative potential with superior performance in most aspects of the course; high quality in the remainder. Well prepared for subsequent courses in the field.

3.2-3.4 High performance in most aspects of the course. Very good chance of success in subsequent courses in the field. Exhibits some creative potential.

2.9-3.1 Good performance in some of the course; satisfactory performance in the remainder. Exhibits some creative potential. Good chance of success in subsequent courses in the field.

2.5-2.8 Demonstrates the minimum amount of research needed to complete the course with satisfactory performance.

2.2-2.4 Met basic requirements in most of the course, with the remainder being somewhat substandard.

1.9-2.1 Evidence of some learning but generally substandard performance. Marginal chance of success in subsequent courses in field.

0.7-1.8 Little evidence of learning. Poor performance in all aspects of the course. Totally unprepared for subsequent courses in the field.


Instructor Contact

Prof. Axel Roesler. The best way to reach me is per email:


Office Hours

Wednesdays 3:20 - 4:20 by appointment. My office is located in the Art Building, room 238. 


Equal Opportunity

The School of Art + Art History + Design reaffirms its policy of equal opportunity in accordance with UW policy and applicable federal and state statutes and regulations.


Violence Awareness and Prevention

• Preventing violence, discrimination, harassment, and retaliation is everyone’s responsibility. 

• Call 911 for emergency help. Call 206-685-SAFE to report non-urgent threats or concerns.

• Safe Campus website at 

• Concerns about sexual harassment

• Don’t walk alone. Campus safety guards can walk with you on campus after dark. Call Husky NightWalk 206-685-WALK (9255). There is also a NightRide option at the following web site, (Links to an external site.)Links to an external site.

Connect to UW Alert. Register your mobile number to receive instant notification of campus emergencies via text and voice messaging. Sign up online at 


Concerns  about a Course, an Individual, or an Issue Concerning the SoA

• Talk with the instructor in charge of the class as soon as possible.

• If this is not possible or productive, make an appointment with the Director of Academic Advising, 104 Art, 206-543-0646 or the Director of the School of Art, 102 Art, 206-685-2442.


Disability Accommodation 

• To request academic accommodations due to a disability, please contact Student Disability Services, 448 Schmitz, (206) 543-8924 (V/TTY) or

• If you have a letter from Student Disability Services requesting academic accommodations, please present this to your instructor on the first day of class. 


Participation Policy 

• Absences from class prevent participation and may negatively affect grades. 

• If you miss class due to illness or emergency, notify your instructor, provide documentation, and set up a timeline to complete missed assignments and exams.

• Students are required to take exams as scheduled by the University of Washington.

• Exceptions may be granted in cases of documented emergencies but must be approved by the instructor.



“Admission to the university carries with it the presumption that students will conduct themselves as responsible members of the university community. As a condition of enrollment, all students assume responsibility to observe standards of conduct that will contribute to the pursuit of academic goals and to the welfare of the university community. This includes practicing high standards of academic and professional honesty and integrity.” (See the Student Code of Conduct, Chapter 478-120 WAC) Academic misconduct that includes cheating and plagiarism is unacceptable. Borrowing, paying for, or copying the work of others and presenting it as your own dishonors your reason for seeking a degree at UW and breaks the trust that faculty have for you as a member of this academic community. It undermines your ability to learn and mature as an individual. 


What is Cheating?

• Copying answers from another student’s test, quiz, assignment, or paper.

• Using pre written notes, cell phones or any other method to secretly look at information that helps you answer test questions.

• Using a cell phone or other device to take pictures of tests and exams and send them to another student, or text message questions and answers to another student.

• Pay another student to do your homework.


What is Plagiarism? It’s cheating, too.

• Buy a term paper or essay written by someone else and turn it in as your own.

• Copy word-for-word another person’s opinions or thoughts from a book, magazine, newspaper or online article and pass them on as your own work.

• Borrow or copy the drawings, paintings, sculptures or designs of another student or artist and submit them as your own.

• Paraphrase or summarize someone else’s opinions or thoughts and pass them on as your own.


Incomplete Grades 

A grade of zero will be given to any assignment, paper, test or quiz that is found to be the result of plagiarism or cheating.

If you have any questions about what constitutes cheating or plagiarism please feel free to raise the issue in class, check with your instructor during office hours, or talk with an Academic Adviser in Art 104.

To request an “incomplete” a student must have:

• Been in attendance and done satisfactory work through the eighth week of the quarter.

• Satisfactory proof for the instructor that the work cannot be completed because of illness or other circumstances beyond their control.


Grade Appeal Procedure

If you think the grade you received is incorrect:

• Contact the instructor to discuss your concern.

• If not resolved, make an appointment with the Director of Academic Advising, 104 Art, 543-0646. 

Catalog Description: 
Revolving topics class that addresses the thinking, skills, and creative motivations that drive the practice of design.
GE Requirements: 
Visual, Literary, and Performing Arts (VLPA)
Last updated: 
August 2, 2019 - 9:01pm