Industrial Design undergraduate student work

You are here

DESIGN 209 A: Fundamentals of Typography

Meeting Time: 
MW 2:30pm - 4:20pm
Location: 
ART 229
SLN: 
13348
Instructor:
Annabelle Gould
Annabelle Gould

Syllabus Description:

Faculty

Annabelle Gould
Associate Professor, Visual Communication Design
Office hours: Mondays 12:00–2:00pm (sign up sheet posted outside office)
Room 251
School of Art + Art History + Design

 

Overview + Goals 

This course introduces you to the fundamentals of typography. Through a series of lectures and applied problems you will become proficient in typography’s enduring basics: structure, layout, and information hierarchy as well as terminology and typeface selection. Projects are designed to help you develop an understanding of, and sensibility toward, typographic details in order to create successful typographic messages. The course will first focus on individual letterforms, then proceed to words, sentences, and short paragraphs with multiple levels of hierarchical meaning.

 

Learning Objectives

At the conclusion of this course, students should be able to:

1) Create dynamic typographic compositions that effectively communicate meaning;
2) Understand and use professional typographic terms; 
3) Understand the nuances/techniques involved in professional typesetting;
4) Work with grids to organize information and establish an effective hierarchy for the reader;
5) Understand and appreciate the historical evolution of typography and its role in the advancement of western civilization. 

 

Teaching Assistant

Franklin Vandiver
Office hours: Fridays 12:00–2:00pm (no appointments required)
Room 331
School of Art + Art History + Design

 

Final Exam

Tuesday, March 19 from 2:30–4:20pm in Rooms 227/229 (attendance is required)

 

Download a complete syllabus

Updated course schedule

 

 

Catalog Description: 
Develops understanding of and sensibility to typographic details used to create effective communication. Focus moves from understanding letter forms that make up words to the complexities of developing phrases, sentences, and short paragraphs with multiple levels of hierarchical meaning. Prerequisite: DESIGN 207.
GE Requirements: 
Visual, Literary, and Performing Arts (VLPA)
Credits: 
5.0
Status: 
Active
Last updated: 
August 2, 2019 - 9:11pm

AddToAny

Share